Jobs & Livelihoods
East Africa

Transforming Agriculture: Cinch’s Path to Sustainable Income for Kenyan Families

Published
November 15, 2024

Cinch farmers stand in a field

Overview

Cinch boosts small farmers’ earnings by creating cluster farms – consolidated, centrally managed land that lowers risk and increases productivity.

Impact

Cinch increases families' incomes by 3 to 6 times.

Building a Better Future for Kenyan Families

Many Kenyan families share a vital asset: land passed down through generations. Cinch is working to unlock its potential to boost family incomes. Their transformative approach focuses on leasing and aggregating land, using advanced technology to enhance productivity, and ensuring a steady supply of high-quality products. This not only cuts cost and reduces risk for small farmers but also creates jobs and helps Kenyan families build sustainable incomes in their own communities.

Driving Growth Through Global Partnerships

Cinch’s improved farming practices set them apart, drawing strong demand from international buyers and a wide supplier network. This has allowed them to grow their operations from 220 to over a thousand acres in Kenya’s Solio and OI Kalou regions. By linking local farmers to this global network, Cinch ensures their long-term success.

Boosting Incomes, Strengthening Communities

Cinch increases farmers’ incomes by 3 to 6 times, providing sustainable earnings for Kenyan families where they are already living. Farmers maintain full ownership of their land while benefitting from the efficiencies put in place by the centralized farming approach. The model also strengthens food security in resource-limited urban areas by ensuring a reliable, affordable supply of nutritious food.

By combining local knowledge with innovative technology solutions and access to a global market, Cinch offers a path to greater financial security for farmers, and the opportunity for Kenya’s agricultural landscape to continue to scale and thrive.

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